A Guide for Life’s Transitions
From retirement decisions to sudden changes, you don’t have to navigate uncertainty alone.
Uncovering Blind Spots
Financial blind spots, by definition, are hard to see on your own. We help you spot risks and opportunities before they become problems.
Authentic, Family-Focused Advice
Our values come from home: honesty, humility, and doing right by the people we serve.
A Higher Standard of Advice
Being a financial advisor means our guidance is based on what serves your best interest - always.
Why Sturgill Financial Partners?
We’re Wealth Management Rooted in WISE Values
Wisdom
Sound judgment backed by experience and fiduciary duty as a CFP® professional
Integrity
Transparent, honest, and client-first
Stewardship
Long-term focus on preserving what matters
Empathy
We listen, understand, and guide with care
Who We Work With
We work with individuals and families who want a thoughtful guide - retirees and those preparing for retirement, individuals experiencing major life transitions, business owners, and professionals with retirement plans, stock options or employer equity. Our clients value working with a CERTIFIED FINANCIAL PLANNER® and prefer to rely on professional advice rather than managing every financial detail themselves.
Understand Your Risk. Invest with Confidence.
Riskalyze helps translate complex investment risk into a clear, easy-to-understand score. This allows us to align your investment portfolio with your true comfort level and long-term financial goals.
“Many people wonder: Do I have enough to retire? How will I draw income without running out of money? Will my spouse and family be secure if something happens to me? These aren’t just financial questions - they’re life questions. And I’m here to help our clients navigate them with clarity and confidence.”
-Jacob Sturgill, CFP®
A Letter From Jacob Sturgill
My story - and the story of Sturgill Financial Partners - begins long before I became a financial advisor. I grew up watching my grandfather and father serve our community as CPAs for decades. Their work wasn’t just about numbers; it was about helping families make decisions they could feel good about. I saw the trust people placed in them and the responsibility that came with it. Those early experiences shaped how I view this profession and the way I serve clients today.
When I founded Sturgill Financial Partners, I wanted to carry those values forward. This firm is built on the simple belief that people deserve clarity, honest guidance, and a long-term partner they can rely on. The families who work with us invite us into some of the most meaningful parts of their lives, and we don’t take that responsibility lightly.
If we have the opportunity to work together, my commitment is to walk alongside you - listening, guiding, and helping you navigate decisions with confidence, just as my family has done for generations.
Warm regards,
Jacob L. “Jake” Sturgill, CFP®
Founder, Sturgill Financial Partners
At Sturgill Financial Partners, we serve as long-term partners to the individuals and families we work with - helping them understand their financial lives and make thoughtful decisions for the future.
Our approach is rooted in listening, clarity, and genuine care. We take the time to understand what matters most to you, and we stay by your side as life changes and new decisions arise. The relationships we build are lifelong, grounded in trust and a commitment to helping you move forward with confidence.
Frequently Asked Questions
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What does Sturgill Financial Partners do?
Sturgill Financial Partners helps individuals and families make clear, informed financial decisions through a planning-first approach. We focus on retirement planning, tax-efficient strategies, investment planning tied to goals, employer stock and equity guidance, and financial support during major life transitions.
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Who does Sturgill Financial Partners serve?
We serve people who want a trusted guide, including retirees and pre-retirees, business owners, professionals with stock options or ESOPs, and individuals facing major life transitions such as loss, inheritance, or sudden wealth.
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What should I expect when becoming a new client?
You can expect a structured onboarding experience designed to bring clarity to your financial picture. We begin with a discovery conversation, gather your financial information, identify opportunities and blind spots, and build a customized plan that reflects your goals.
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What makes Sturgill Financial Partners different from other financial firms?
Our firm is built on providing clarity and simplicity. As a lifelong member of the community, Jacob Sturgill brings a family legacy rooted in the local business environment and a commitment to honesty, hard work, and personal care. We focus on uncovering financial blind spots, providing simple explanations, and coordinating advice through a curated network of experienced professionals - similar to a virtual family office.
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What does a “planning-first” approach mean?
A planning-first approach means your plan - not the markets - drives the decisions we make together. We start by understanding your goals, priorities, and challenges, then build a step-by-step strategy that adapts as your life evolves. Investments and tax strategies support the plan, rather than leading it.
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What is a fiduciary and why does it matter?
CFP ® professionals are held to a fiduciary standard and are required to put your interests first in every recommendation. This standard guides how we operate, ensuring clarity, transparency, and advice centered on what benefits you - not what’s easiest or most profitable for a firm.
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How does a CERTIFIED FINANCIAL PLANNER® (CFP®) assist with retirement?
As a Certified Financial Planner™, Jacob focuses exclusively on helping clients navigate the transition into retirement. This includes guidance on retirement income strategies, Social Security timing, tax-efficient withdrawal sequencing, Medicare and healthcare considerations, and estate design. Through a structured planning process refined over years of experience, he helps clients create a personalized retirement roadmap that is stress-tested for different scenarios and adjusted over time as life, markets, and goals evolve.
